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Brand Brilliance: Elevate Your Brand, Enchant Your Audience, by Fiona Humberstone
Ebook Free Brand Brilliance: Elevate Your Brand, Enchant Your Audience, by Fiona Humberstone
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From the Inside Flap
As a modern entrepreneur you need an incisive vision; for both what your brand stands for and where it s headed. You need to communicate in a way that always enchants your audience and you need to retain that focus in an increasingly noisy world. In Brand Brilliance, bestselling author and branding expert Fiona Humberstone will take you on a comprehensive journey. She will help you to define your dream clients, refine your message and up your marketing game. This book will bring substance and clarity to your brand, bring into focus the things that really matter and enable you to communicate with flair and intention. All in her trademark inspirational, practical and easy-to-implement style. Expect to feel empowered, inspired and energised! Branding your business well is more important today than it s ever been. And it s about more than visuals. It s about having a strong message, a clear vision and owning your style. It s about knowing your worth, celebrating your magic and creating a destination brand. It s about making your business the only logical choice for your ideal clients. Cutting through the noise, captivating your clients and retaining this focus can feel overwhelming. Because as a modern entrepreneur as well as the actual, you know, running of your business, you have a few other vital roles to fulfill. You need to be Creative Director, Art Director, Stylist, Photographer, Designer, Head of Product Development and Social Media Manager all rolled in to one. And that s just the marketing... Packed with insider know-how, tried and tested processes and inspirational examples from more than 50 businesses, Brand Brilliance will help you enchant your audience and streamline everything you do. It will reignite your vision, focus your energy and take your brand to a whole new level.
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Product details
Paperback: 272 pages
Publisher: Copper Beech Press (May 8, 2017)
Language: English
ISBN-10: 9780956454546
ISBN-13: 978-0956454546
ASIN: 0956454542
Product Dimensions:
8.2 x 0.8 x 10.8 inches
Shipping Weight: 2.4 pounds (View shipping rates and policies)
Average Customer Review:
4.9 out of 5 stars
14 customer reviews
Amazon Best Sellers Rank:
#54,404 in Books (See Top 100 in Books)
Fiona Humberstone has written a "must-have" book for anyone starting a business, as well as anyone who wants to improve a business. The book is clearly written, along with gorgeous photography. You will be tempted to just flip through the book, just to look at photos, but there are so many nuggets of wisdom. I highly recommend visiting her website for the free resources she offers. If you take the time to do the exercises, you will be amazed at how much clarity you will gain - that was my experience, anyway. I continue to re-visit her book, especially for hints about photography and designing websites. So far, this has been my best purchase of the year. Yes, it's that good.
Great book but certain chapters were lacking examples and were brushed through with general statements - especially the more business core type of chapters.This book’s strong base is the aesthetics of a brand not does lack in my opinion on the business aspects of it (which would make it a more complete book)But l still recommend this book as it very well presented. You can basically follow the author’s organization of building a brand and fill it with information -where its lacking -elsewhere
I cannot recommend this book enough. Humberstone demonstrates the brilliance of her thought with the brilliance of the book itself. Its ideas, color, layout and style are her examples of how to put her tips into practice, along with highlighting other businesses throughout. Humberstone offers concrete advice that accounts for the unique personalities of businesses. I have begun implementing her steps for my own business, my husband's business and a non-profit organization I volunteer for.
I'm only halfway through this book, but I am so inspired! Not only is this book visually stunning, it has been immensely beneficial in helping me to establish exactly what I want the brand of my brand new business to be. I had been feeling overwhelmed trying to discover exactly what I wanted my brand to be, but this has inspired me and narrowed down what I should be focusing on with meaningful, thoughtful questions. Fantastic purchase!
The best book ever on Branding that gets you to know what you want in Brand.
This book is beautiful and inspiring. And it is so much more than that. The clear messaging in this book is smart and specific. I was afraid it wouldn't be too evergreen, but the content is so evergreen that it can be translated to many creative outlets. I love it. It is officially a staple feature on my desk.
This BOOK is everything for me. It's clear enough and at the same time encourage you to work on your dreams. Many turbulences will come on your way but you need to keep focus no matter what.
This has been a helpful read for me! Usually business books just scratch the surface but this one really makes you work through each element of your brand and finally make decisions. I highly recommend for those that are looking to pivot their brand or start a new brand.
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